by Didi Rankovic, Reclaim The Net:

The controversial “fact-checking” censorship complex could get a rebrand if researchers get their way.

A study published this month in Nature looks into how reframing a “fact-check” as a “confirmation” helps those behind this activity increase engagement with their output, what’s termed “corrections of information.”

In other words, what effect does different framing – as confirmation or refutation – have on the likelihood that people will share, like, or comment on the handiwork of “fact-checkers.”