by R. Cort Kirkwood, The New American:
Having learned nothing when its stock tanked after a man was caught in the women’s locker room, Planet Fitness has hired a new CEO who just happens to be a diversity, equity, and inclusion fanatic.
The new chief is one Colleen Keating, who previously ran a single-family-home rental company called FirstKey Homes.
She probably would have flown under the radar were it not for the Libs of TikTok X feed, which exposed her past.
TRUTH LIVES on at https://sgtreport.tv/
And given that past, women members who want the company to change its “transgender” policy, which allows naked men to parade around in front of women, are likely to be disappointed.
BREAKING: Colleen Keating has been appointed as the new CEO of @PlanetFitness.
As the former CEO of FirstKey Homes, Keating instituted mandatory inclusivity training for all employees and implemented “hiring through a DEI lens.”
She also pledged to abide by the “CEO Action for… pic.twitter.com/p268NXYuv2
— Libs of TikTok (@libsoftiktok) April 17, 2024
Keating’s Background
Not surprisingly, in its optimistic news release, the company didn’t focus on Keating’s questionable past as a DEI fanatic.
“Ms. Keating is a proven executive that brings to Planet Fitness over three decades of experience across hospitality, real estate, operations and franchise management, with expertise in brand management and leading customer-facing organizations,” the company bragged:
Since 2020, she has served as CEO of FirstKey Homes LLC, currently the fourth largest single-family rental home property management company in the United States. As CEO, Ms. Keating led the strategic direction of the business, increasing operational efficiency and driving scalable growth. She also implemented significant brand-aligned digital strategies and helped drive platform cost reduction while improving the overall resident experience. Prior to joining FirstKey, Ms. Keating served in a variety of roles of increasing responsibility at InterContinental Hotels Group (IHG), including Chief Operating Officer, Americas, and Starwood Hotels & Resorts Worldwide, Inc.
Given that Planet Fitness is as committed to DEI as she is, Keating sounds like just the right woman for the job.
Read More @ TheNewAmerican.com
