by Monica Showalter, All News Pipeline:
Leave it up to The Atlantic to tell us we’ve got too many food choices in a grocery store, and for our own good, we ought to have less.
That’s pretty much what writer Adam Fleming wrote in his plaintive cry against too much choice at the grocery store.
On a recent afternoon, while running errands before I had to pick up my kids from school, I froze in the orange-juice aisle of a big-box store. So many different brands lay before me: Minute Maid, Simply, Tropicana, Dole, Florida’s Natural, Sunny D — not to mention the niche organic labels. And each brand offered juices with various configurations of pulp, vitamins, and concentrate. The sheer plenitude induced a kind of paralysis: Overwhelmed by the choices on offer, I simply could not make one. I left the store without any orange juice.