Bud Light Sales Crash Worsens in Latest Week Since Dylan Mulvaney Fiasco


from The Epoch Times:

The latest industry figures show that Bud Light’s sales slump deepened into May as the fallout from the brand’s engagement with transgender influencer Dylan Mulvaney continues to hammer Bud Light’s bottom line.

Sales volumes of Bud Light fell by 23.6 percent in the week ended on May 6, according to retail scanner numbers cited by Beer Business Daily that are based on Nielsen IQ data.

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That’s a drop from the 23.3 percent slide Bud Light suffered in the final week of April.

“Trends aren’t getting much worse, but certainly not getting any better either,” Beer Business Daily said in a commentary on the data, which represented a further decline from the 23.3 percent sales drop Bud Light suffered in the last week of April.

Meanwhile, sales volumes for Anheuser-Busch, the company that makes Bud Light, fell 9.7 percent in the first week of May, a slight improvement over the 11.4 percent drop the week prior, the industry data showed.

Anheuser-Busch did not immediately return a request for comment.

Epoch Times Photo
A six pack of Bud Light sits on a shelf for sale at a convenience store in New York City on July 26, 2018. (Drew Angerer/Getty Images)

Mulvaney Controversy

The controversy that has hit Bud Light’s bottom line was sparked by the promotion of the brand by Mulvaney, a male who identifies as a woman.

A number of prominent conservative figures have called for a boycott over Mulvaney’s marketing engagement with Bud Light, which involved a custom-made beer can featuring Mulvaney’s face emblazoned on it.

Mulvaney, who has over 10 million followers on TikTok, posted a series of videos advertising Bud Light and showing off the personalized can.

The social media influencer rose to fame for chronicling a transition he dubbed “365 Days of Girlhood.”

“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever—a can with my face on it,” Mulvaney said on April Fool’s Day.

Mulvaney’s engagement with Bud Light sparked outrage among many conservatives, some of whom accused the brand of promoting a transgender agenda and called for a boycott.

Singer Kid Rock used Bud Light cans as target practice to express his anger at the promotional campaign, while Florida governor Ron DeSantis said he would be boycotting Bud Light.

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