from ZeroHedge:

The hype surrounding “Threads,” the new social network launched by Meta CEO Mark Zuckerberg, has collapsed. Threads has unraveled so quickly that new data shows active users have been halved.

Threads launched in the US on July 5 and reached over 100 million sign-ups by that weekend. Shortly after, Zuckerberg wrote in a post, “Can’t believe it’s only been five days!”

Zuckerberg appears to have prematurely taken a victory lap because early last week, we noted data from SensorTower and SimilarWeb showing an exodus of users and a plunge in engagements. The note was titled Threads Unravels: So-Called ‘Twitter Killer’ App Sees Exodus Of Users, Plunge In Engagement.