by Cyclops, Survival Blog:

(Continued from Part 1.)

FEAR

We are hard-wired to avoid things that ignite fear. This is a central aspect of reward/punishment conditioning that is central to the way humans learn about and adapt to our surroundings. The adrenaline-induced panic that we experience in a fight or flight response is a physical reaction that helps us learn how to survive, and is ingrained in our genes. But this aspect of our biology makes us vulnerable to those who want to manipulate us through fear.