by Leo Hohmann, Leo’s Newsletter:

I read today about the new Apple iPad ad in an article that appeared in the Western Journal.

“Dystopia, thy name is Apple,” it declares in the opening paragraph, adding, “Or at least, that seemed to be the motivating principle behind the company’s deeply unsettling new ad.”

As initially shared by Apple CEO Tim Cook on the social media platform X, the ad for the new iPad Pro has been generating lots of buzz, and all the feedback seems mostly negative. Check it out for yourself below.