by Michael Snyder, The Economic Collapse Blog:
Would you eat Cheerios for dinner? What about Lucky Charms? Many years ago when I was a college student, I would often eat cereal instead of a normal meal in the evening. Needless to say, that wasn’t good for my health at all. But now “cereal for dinner” has become quite trendy. Food prices have soared in recent years and millions of Americans are trying to cut costs anywhere that they can. As the economy continues to implode and more consumers find themselves “under pressure”, the CEO of Kellogg thinks that he will be able to convince even more of us that choosing cereal for dinner is a great way to save money…
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e think about our consumer under pressure, … cereal … has always been quite affordable and it tends to be a great destination when consumers are under pressure.”
He said his company has been focusing on messaging “to reach the consumer where they are, so we’re advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do that’s going to be much more affordable.
“The price of a bowl of cereal with milk and with fruit is less than a dollar so you can imagine where a consumer under pressure might find that to be a good place to go.”
Pilnick said when looking at company data, “breakfast cereal is the number one choice for in home consumption” with over 25% of cereal consumption being outside of breakfast. “Cereal for dinner is something that is probably more on trend now and we would expect to continue as that consumer is under pressure.”
Hey, I have an even better idea.
Instead of eating cereal, all of us could make our dollars stretch even farther by eating pet food for dinner.
Doesn’t that sound great?
At this stage in my life, the idea of eating processed cereals for dinner is just disgusting.
But as food becomes less and less affordable, many Americans will be looking to survive from month to month any way that they can…
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