To Save The World We Must Overcome The “Us vs Them” Mindset


by Don Via Jr, The Free Thought Project:

In 1928 psychologist Dr. Edward Bernays authored his infamous book Propaganda. A seminal work exploring the usages of directed information campaigns to influence the ideas and behaviors of the masses, utilizing years of research of social sciences and psychological manipulations to create what would become a treatise on public relations. Developing techniques for what he dubbed “the engineering of consent”. Throughout his career affluent political figures such as president Calvin Coolidge, corporate monopolies including General Electric and the American Tobacco Company, and media outlets the likes of CBS all benefited from Bernays’ aptitude for manipulating the subconscious mind to influence the masses for their own benefit. As he put it, to “control and regiment the masses according to our will without their knowing about it.” Essentially creating a textbook of social engineering.


Bernays himself wrote —

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of…. It is they who pull the wires that control the public mind.”

The techniques pioneered by Bernays were utilized for everything from influencing the outcome of the 1924 election, to the mass marketing campaigns of cigarettes despite known health risks, and even the engineering of the Holocaust once his work was adopted by Nazi Germany’s chief propaganda minister Joseph Goebbels and used among the primary means of brainwashing the German public into supporting the Third Reich’s particularly heinous brand of barbary.

Perhaps more than any other it is his work which laid the foundation to develop the mechanisms of modern mind manipulation. As we can observe over the decades these techniques have been refined and refined again by the cadre of criminals we refer to as the predator class to maintain the status quo of the establishment; consolidation of power, systemic injustice, economic exploitation, societal division.

Another such prime example, which still receives very little recognition, occurred at roughly the same time as Bernays’ exploits, amid the foundations of what we know today as the American education system. Which, as it was designed via the machinations of corporate robber barons such as John D Rockefeller Sr under the auspices of altruism, were more seemingly intended as institutions of indoctrination rather than those to truly inform, uplift, and elevate the common man to being the best human they could possibly be for the betterment of themselves and collective society.

As stated by Rockefeller’s personal business advisor and co-founder of the General Education Board, Fredrick T Gates, in his 1916 book The Country School Of Tomorrow —

“In our dream we have limitless resources, and the people yield themselves with perfect docility to our molding hand. The present educational conventions fade from our minds; and, unhampered by tradition, we work our own good will upon a grateful and responsive rural folk. We shall not try to make these people or any of their children into philosophers or men of learning or of science. We are not to raise up among them authors, orators, poets, or men of letters. We shall not search for embryo great artists, painters, musicians. Nor will we cherish even the humbler ambition to raise up from among them lawyers, doctors, preachers, statesmen, of whom we now have ample supply.

For the task we set before ourselves is very simple as well as a very beautiful one, to train these people as we find them to a perfectly ideal life just where they are.”

In essence, by dominating the means with which society is educated maintaining them in a state of de facto serfdom dutifully subservient to corporate oligarchs and the state. Educated just enough to do as they’re told but nowhere near enough to question much less oppose the systems and institutions they live under.

Controlling the minds of the masses serves as a pivotal element in the agendas of the so-called elite. For without the carefully curated perception management to keep the public distracted and docile, and most importantly divided, the select few who have opportunistically positioned themselves to take advantage of the rest of humanity would soon find themselves drastically outnumbered by an irate populace all too aware that much of if not all of the world’s suffering falls solely at their feet. And all of the wealth and power in the world wouldn’t be enough to save them from the wrath they have incurred, and very much deserve.

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