by J.B. Shurk, Discern Report:
Before the Woke Wars began in earnest, I once naïvely thought that men’s professional sports would remain a small redoubt from the insipid idiocy of “political correctness.” Stadiums where rowdy fans cheer on strong men engaging in physical acts of confrontation — and sometimes bloody violence — seemed like sturdy cultural ramparts capable of keeping leftist indoctrination at bay. Alas, owner-imposed ideology across leagues and organized intimidation campaigns against individual players have combined with enough force to crash through the gates.
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Now grown men who have spent their lives training for battle meekly embrace ever-changing Marxist planks before millions of spectators, who likewise are allowed to watch only if they implicitly accept the State’s woke dogma. Will players and fans be forced to kneel during the National Anthem this week? To reject their religious faith as an expression of “hate”?
To applaud child-grooming and predation? To cheer the World Health Organization’s dictatorial control over their lives? Stay tuned. The sports leagues will let you know what to believe just as soon as the Marxist brigades lay down new marching orders. Even men with a surplus of testosterone will be expected to comply.
Just as the beer companies, fake conservative news networks, and so many iconic American companies before them, the sports leagues have turned their backs on generations of loyal fans in a display of repugnant pusillanimity. I wonder whether the Judases will one day regret it. I know that the ESG- and DIE-pushing communists are castrating corporate holdouts that resist the Woke Borg, but by bending to the Borg’s will, these companies have destroyed any goodwill with lifelong allies. When the Marxists come for another pound of flesh from their corporate vassals — and another after that — those in charge will eventually be forced to fight back or surrender. By that time, though, nobody will be willing to come to their defense.
This has always been the shortsighted corporate gamble of the Woke Wars — there’s never been a communist revolution that did not devour itself. By yielding to those who have always hated them and betraying those who have long defended them, companies choosing to comply with woke orthodoxy are now entirely dependent on remaining in the Marxists’ good graces. Yet grace is not something Marxists possess in any discernible quantity.
It is not that politically conservative and religious Americans have blindly defended corporate interests in the past, but rather that liberty-loving, rights-protecting people tend to mind their own business. Their first reaction to a company’s success is not envy. They do not immediately turn their sights on how best to confiscate another’s good fortune.
People who work hard for what they own do not worry about what somebody else owns. They simply seek to be left alone. Free markets that empower consumers to choose products and ideas for themselves naturally incubate personal liberty. For these reasons, freedom-minded Americans have rarely turned their ire toward corporate entities.
That’s all changed. No longer is the customer always right. In the Woke Wars, corporations have decided that they will choose what products the customer must buy and which customers will be condemned for refusing. The same Americans who never asked for anything are now told what to believe, how to act, how to pray, which sins to celebrate, and which virtues to ignore.
Corporations, once market-oriented organisms intent on reflecting cultural sentiment, now force-feed cultural slop to the unwilling. And because this foul-smelling corporate fascism drenched in Marxist malice revolts freethinking Americans, corporations are increasingly becoming their enemies.