by Janet Levy, American Thinker:

Humankind is supposedly ruled by reason. But logic isn’t effective in influencing people, individually or in a group. Advertising, public relations, and propaganda succeed precisely because they bypass reason. They hack the shortcuts the brain uses, changing people’s beliefs and behavior without their realizing it.

Sadly, we are not taught how to guard against these techniques, writes Michelle Stiles in One Idea to Rule Them All: Reverse Engineering American Propaganda. This ignorance, she says, has “devastating consequences for both individuals and society as a whole.”