by Geoffrey Grinder, Now The End Begins:
A little-known creative agency called Haven paid $20 million for two ‘He Gets Us’ commercials that are set to appear during the Super Bowl, starring none other than Jesus Christ preaching a cultural agenda.
Jesus Christ is the friend that sticks closer than a brother, but He’s not your ‘buddy’. Jesus Christ is the very image of Almighty God, but He is not the ‘man upstairs’, Jesus Christ shed God’s blood to pay for your sins, but He’s not going to give you a ‘wink and a nod’ to let you in to Heaven. What am I trying to say? I am trying to say the Jesus Christ is holy, righteous, perfect, and while the salvation He provides is free, it is not cheap. The Jesus of ‘He Gets Us’ appearing at the Super Bowl tomorrow is not the Jesus of the Bible. Tomorrow you get Laodicean Jesus, which is to say no Jesus at all.
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“For I know that in me (that is, in my flesh,) dwelleth no good thing: for to will is present with me; but how to perform that which is good I find not. For the good that I would I do not: but the evil which I would not, that I do. O wretched man that I am! who shall deliver me from the body of this death? “ Romans (KJB)
When you read your King James Bible, and hear some of the things that Jesus says, you could certainly make a case that ‘He gets us’. Certainly a Person who is omniscient ‘gets’ everything. So if ‘He gets us’, and He does, what’s the message He sending? That we are sinners, lost, headed for a fiery Hell, sheep who have wandered away, creating nothing but filthy rags as our best work on our best day. That’s what Jesus ‘gets’ about all humanity, no exception. That’s what the Bible teaches. Now, is that what’s going to be on display for 100 million people in the Roman Coliseum Super Bowl tomorrow? Nope. Tomorrow you will see ‘cool Jesus’, ‘refugee immigrant Jesus’, which is to say no Jesus at all. Ironically, part of my salvation testimony has to do with the John 3:16 signs that you used to see during NFL football games when someone scored. You will not see that tomorrow. The creative mastermind behind ‘He Gets Us’ says “It’s not a back to church campaign”, and that may just be the most truthful thing about it.
‘He Gets Us’: $20M Super Bowl Ads Try to Make Jesus Attractive to Progressive, LGBTQIA2S+ Viewers
FROM BREITBART NEWS: The campaign behind the commercials is called “He Gets Us,” and was launched in March of 2022 and funded by anonymous donors and Hobby Lobby CEO David Green, according to the Associated Press. An ad will play during each half of the game; one will focus on “how children demonstrate Jesus’ love” and the other “deals with anger, and how Jesus modeled a different way,” the report states.
“We think Jesus is a big deal and we want to make a big deal out of it,” said campaign spokesperson Jason Vanderground. “What better way to do that than to put him in the biggest cultural moment that we have the entire year?”
The campaign’s advertisements all center around the idea that Jesus “gets us.” According to NPR, the “well-funded” campaign discusses how Jesus “was a refugee, had disdain for hypocrisy, and was also unfairly judged like other marginalized members of modern society.”
“The advertisements are part of an effort to shift away from a negative public perception of Christians, and towards Jesus, says Bob Smietana, national reporter for Religion News Service, in an interview with NPR,” according to the report. “Smietana says that the campaign is attempting to appeal to groups that may have felt excluded or repelled by the church in recent years, like members of the LGBTQ community, different races and ethnicities, those who lean more liberal politically, or people who have kept up with scandals of abuse.”
A Michigan creative agency called Haven is behind the multi-million-dollar Super Bowl campaign, according to Michigan Live. The Signatry, which operates under a Kansas-based nonprofit called The Servant Foundation, is organizing the funds, the report states.
“Most of our messaging has been about what Jesus modeled, what he taught and what he experienced,” said Bill McKendry, founder and chief creative officer of Haven.
“It’s not a back to church campaign,” McKendry added. “But we do believe we are heightening the interest in Jesus, and obviously one of the outlets where people can go is a church.”
McKendry told the outlet the campaign hopes to “raise the respect and relevancy of Jesus” in the United States and cause Christians to “reflect Jesus better in their life.”
“How did the world’s greatest love story become known as a hate group?” he said.
McKendry said 75 wealthy donors funded the campaign, which had a $100 million budget last year. The campaign hit $300 million this year, and the goal is eventually to become a $1 billion campaign. McKendry noted that the donors are active “across the political spectrum” and that “there’s no agenda here other than we just want people to see what Jesus modeled…”
The group’s website describes Jesus as “the world’s most radical love activist” and a “revolutionary figure who challenged the status quo of his time.” The group also paints Jesus as a figure who is “[open] to people that others might have excluded” and “stood up for the marginalized.”