by Jeff Thomas, International Man:

In 1929, Ford sold 1,507,132 cars. Chevrolet sold 1,328,605. Then came the stock market crash. Sales dropped dramatically each year until 1932, when sales bottomed at 210,824 for Ford and 313,404 for Chevrolet.

But, during that time, a small new market came on stream for the two foremost budget brands—the rich.

Although literally millions of people were hit very hard by the crash, those who had invested wisely retained their wealth. Those who steered clear of the stock market bubble and/or invested in assets that would survive the crash, such as precious metals, were able to continue to live well.