by Brandon Smith, Alt Market:
I have been commenting on social justice propaganda for quite some time; long before it was fashionable to do so, and long before there was an organized movement of support to defend commentators who dared to question the insane dictates of the cult of political correctness. In my article ‘The Twisted Motives Behind Political Correctness’, published in early 2014, I outlined the basic philosophical underpinnings of political correctness and what these beliefs tend to lead to. At the time, the future for champions of individual liberty and reason appeared rather bleak. Today, I am happy to say the backlash against “third-wave feminism” and cultural Marxism has expanded beyond anything I could have dreamed.
I do not want to diminish or underestimate the threat still posed to personal freedom by the adherents of the social justice cult, but at this stage I think it is safe to say that political correctness is effectively a dead movement walking.
Recent statistics without bias are hard to come by. That said, the latest available numbers show that people who agree with “gender equality” are many, but those who identify as “feminist” are slim. In the U.S. this constitutes 1 in 4 or 1 in 5 that identify as feminist depending on which polls you look at, while in the U.K. feminists make up only 7 percent of the population.
According to the CDC, abortion rates from 2008-2014 fell to historic lows post Roe v Wade. Abortion being a primary platform and leverage issue for social justice warriors, I take it as a good sign that even in a time of severe economic instability people are backing away from abortion as an acceptable option.
Just as a general observation, social justice has not been a reliable driver for political success, considering the abject failure of the Clinton Campaign in 2016, which clung tightly to SJW ideologies throughout the election cycle.
And finally, social justice has also not been selling so great in the marketplace. This is most evident in the entertainment world, where movies created by producers with open social justice agendas continually fail to bring in expected box office numbers.
For example, the feminist-produced and-directed Ghostbusters reboot ended with a dismal showing compared to many other blockbuster movies of with the same production costs, ending its run with an estimated $70 million loss.
Feminist action films perpetuating the fantasy of physical parity between the sexes, like the movie Atomic Blonde, though receiving accolades from mainstream critics (like all social justice films do), have had embarrassing showings in theaters.
And finally, perhaps the biggest sign of a sea change against social justice in pop culture, even massive brand names like Star Wars are suffering when social justice propaganda is injected into the franchise. The latest installment, The Last Jedi, with its obvious and heavy-handed social justice messages, had one of the worst second week showings of all the Star Wars movies (adjusted for inflation) and only generated a little over half of the revenues brought in by The Force Awakens. Not to mention the highly critical audience reviews and the complete bomb the movie suffered in the Chinese market, which was supposed to help elevate revenues that were expected to be much higher.
So, what has spurred this societal rush for the exits when it comes to cultural Marxist ideals? There are many reasons why Americans in particular cannot stand these people. Here are just a few…
Deliberate Deconstructionism Of Root Mythologies
One of the core tenets of cultural Marxism is the destruction of a society’s vital mythologies and symbols. In other words, the very psychological archetypes that make up the collective unconscious are targeted.
This is one of the reasons why SJWs are so obsessed with the entertainment industry. Much of the art and stories that inspire us in modern times are found in film and television. Identity politics has been the premier staple of Hollywood the past decade, so much so that it is no longer even hidden. In fact, despite the reality that the SJW ideology has been proven to be a money loser, production companies are STILL pushing the issue, choosing political messages over profits. Parables are often more powerful than real events and present a tempting tool for mass mind control.
Social Justice deconstructionism is often mistaken as an unintended “business blunder,” but the truth is that these companies are absolutely aware of what they are doing. Cultural Marxists want to dismantle social and biological norms, moral principles and beloved heroes because they hope to create internal chaos within a nation. Once this occurs, they desire to then instill their ownideology on the confused and fearful populace.
Social Justice is also rooted in the notion that self-indulgence and gluttony on every level should be celebrated as healthy and “progressive.” Sexuality is a purely recreational affair without consequence or physical and psychological responsibility. Not only this, but it should be pursued in as many forms as possible, and if a person sees something wrong with this or has a natural inclination to avoid these behaviors, then they are “homophobic,” “transphobic,” racist, fascist, etc.
Obesity is defended as “beautiful” and “wholesome” through the “body positivity movement,” even though it has been proven in every notable study to result in incessant health problems including diabetes, heart disease, birth defects, cancer and clinical depression.
And, perhaps the worst indulgence of all; the psychological indulgence of intellectual isolation is encouraged. “Safe spaces” are enforced as a means to protect the social justice cult from challenging ideas and people. Willful ignorance is applauded as ideological strength and an act of loyalty to the collective. All intellectual opponents are treated as monstrous criminals rather than merely informed adversaries with a different point of view.
The Attempted Erasure Of Masculinity
In my article ‘Will Manliness Make A Comeback In 2018‘ I outlined why masculinity in particular has been so often targeted by SJWs. In fact, masculinity represents an element of unpredictability to a society that is important to individual liberty but dangerous to the establishment. Femininity tends to lend itself far more to collectivism and, by extension, the desire to rely on an outside force like the government as a provider and for security when a masculine presence is not available.
When masculinity is repressed in a society and matriarchy is entrenched, such systems are historically doomed to failure and collapse. Superior production, invention, organization and security are a staple of a masculine foundation within a culture. The war on men is yet another product of cultural Marxist deconstructionism.
By extension, the assertion that masculinity is evil within men is often followed by the assertion that masculine displays by women are empowering and good. In this way, true femininity is also under attack, as women that enjoy and naturally gravitate towards biologically feminine roles are admonished by feminists as being “slaves of the patriarchy” or “breeders” that hold back the social justice movement.
Life Is About Emotional Validation
Validation without merit and demanded empathy without discrimination are time bombs within any culture. Social justice thrives on these disturbing ideals.
It is important to point out that these mindsets are often an extension of narcissism. Narcissists make up about 10% of any given population at any given point in history, which is interesting because latent sociopaths and psychopaths (as well as full blown sociopaths and psychopaths) also make up approximately 10% of any given population. SJWs are liable to display both narcissistic and sociopathic qualities, desiring constant emotional validation from all the people around them while also holding morally relativistic stances on most issues.
This does not mean that SJWs do not appear empathetic. Quite the opposite. Most narcissists and sociopaths are highly adept at hiding their aberrant character flaws behind causes, platitudes and virtue signaling. They have to believe that the things they do and the ideals they seek to enforce are grounded in moral soil, even though the consequences of these ideals are usually destructive. When confronted with reality, that they are the villains rather than the heroes they imagine themselves to be, they can become erratic and violent.
SJWs have effectively turned sociopathy and narcissism into a civil rights movement.
SJWs see group identity as the defining factor in a person’s personal worth, as well as the worth inherent in their ideas and claims. Now to be fair, SJWs are not the only group guilty of this idiocy. The so-called “Alt-Right,” which is actually a tiny contingent of pretenders that claim to be “conservative,” is rampant with people that think skin color is somehow immediately reflective of mindset. While SJWs see all white people as inherently dangerous, the Alt-Right sees all non-white people as inherently dangerous. This of course ignores all cultural factors and individual factors for the sake of lazy broad brush politics and absurd non-solutions. These groups are basically two sides of the same coin.
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