Friday, December 13, 2024

Tag: STUDY: Big Pharma Is Paying TikTok Influencers to Hook Teens on New Drugs.

STUDY: Big Pharma Is Paying TikTok Influencers to Hook Teens on New Drugs.

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    by Natalie Winters, The National Pulse:

    MORE FRESH HELL, COURTESY OF CORPORATE AMERICA, AND COMMUNIST CHINA.

    “Pharmaceutical marketers have noticed the power of patient persuasion and begun to leverage ‘patient influencers’ in brand campaigns,” says a new study by researchers at the University of Colorado, alongside the University of North Carolina, Chapel Hill.