Thursday, December 3, 2020

Tag: Life Insurance Company Will Add Fitness Tracking Data to ALL Policies Next Year

Life Insurance Company Will Add Fitness Tracking Data to ALL Policies Next Year

by Nicholas West, Activist Post:

One of America’s oldest insurance companies, John Hancock, has its eyes set firmly on the future. With the arrival of Big Data and the now never-ending stream of information that is available to data brokers on individuals in nearly real time, the lure of using it for customer analytics and behavior modification has become irresistible.

According to a recent announcement cited by Reuters, the company is taking the unprecedented step of “selling only interactive policies that track fitness and health data through wearable devices and smartphones.” Previously, John Hancock created its interactive policies as a supplement to traditional life insurance, but now the “Vitality” program will encompass ALL policies beginning in 2019, as well as converting old policies to the new model.