by Matt Margolis, PJ Media:
Earlier this year, Gillette embarked on a bold new advertising campaign. For decades, the company had celebrated masculinity, telling us that being a man is good. But what this new campaign presupposes is: Maybe it isn’t?
OUT: The Best a Man Can Get
IN: Aren’t Men Just the Worst?
It’s a bold idea, expressly shaming the very market for your product. As I noted at the time: