Saturday, October 24, 2020

Tag: Gillette Loses Billions after Shaming Men in Ad Campaign

Gillette Loses Billions after Shaming Men in Ad Campaign

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by Matt Margolis, PJ Media:

Earlier this year, Gillette embarked on a bold new advertising campaign. For decades, the company had celebrated masculinity, telling us that being a man is good. But what this new campaign presupposes is: Maybe it isn’t?

OUT: The Best a Man Can Get

IN: Aren’t Men Just the Worst?

It’s a bold idea, expressly shaming the very market for your product. As I noted at the time: