Tuesday, October 20, 2020

Tag: Gillette CEO: $8 Billion Loss over Woke Ads ‘Worth Paying’

Gillette CEO: $8 Billion Loss over Woke Ads ‘Worth Paying’

by David Ing, Breitbart:

Gillette CEO and president Gary Coombe is defending the $8 billion write-down Procter & Gamble experienced last quarter related to his brand, saying in a recent interview that it was “worth paying” and that he doesn’t mind alienating some customers.

Coombe told Marketing Week that the loss was “a price worth paying” as the 188-year-old maker of razors, blades and other grooming products contends with dwindling sales.