by Jim Quinn, The Burning Platform:

“Four things need to exist or need to be in place if you want a large-scale mass phenomenon to emerge. The first thing is that there needs to be a lot of socially isolated people, people who experience a lack of social bonds. The second one is that there needs to be a lot of people who experience a lack of sense-making in life. And the third and the fourth conditions are that there needs to be a lot of free-floating anxiety and a lot of free-floating psychological discontent. So: meaning, anxiety, and discontent that is not connected to a specific representation.