Friday, April 19, 2024

Tag: Politics

“We’ve Never Seen Such A Dramatic Shift”: Bud Light Hopes New Ad Blitz Can Overcome Corporate Suicide

by Paul Joseph Watson, Summit News:

Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney.

In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a ‘case of Bud Light to every employee’ of a wholesaler.