Flock Was Caught Training Cops How to ‘Own the Narrative.’ But the Narrative is Owning Them!

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by Matt Agorist, The Free Thought Project:

When the Coral Springs Police Department in Florida decided to get ahead of resident anger over its Flock Safety license plate cameras, it posted a friendly “myth vs. fact” list assuring everyone that the cameras don’t track them personally and that access is tightly controlled. The post drew more than 24,700 comments, almost none of them grateful, with residents asking whether the department had let the vendor write its homework and pointing out the obvious irony that the only people qualified to promise you aren’t being tracked are the ones doing the tracking. Facebook itself eventually slapped a Community Note on the department’s post, informing readers that it hadn’t actually addressed their concerns, and the department had to hold a live public Q&A just to make the story go away.

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That kind of faceplant would be easy to write off as a one-department problem, except it is happening in the exact same shape from Florida to Massachusetts to all the way down in Louisiana, which is the tell that something coordinated is going on above the department level. It turns out there is, and now we have the document to prove it.

Last week 404 Media obtained an internal Flock Safety coaching guide built to teach police departments how to talk to their own city councils, and the instruction sitting at the center of it is refreshingly honest about what it actually is: agencies are told to “own the narrative before someone else does,” briefing city managers and council members privately, long before the public ever gets near a microphone. On the objection that matters most, whether these camera networks amount to mass surveillance, the guide doesn’t bother pretending the label is wrong. Flock’s own strategist Jamie Hudson tells departments plainly, “don’t avoid the concept of mass surveillance because you’re not going to convince opponents that it’s not,” which is corporate-speak for concede the point and change the subject because trying to say otherwise would be a glaring lie.

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