ZunZeno – How the US Govt Used Social Media to Spur Social Unrest in Cuba

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by Martin Armstrong, Armstrong Economics:

Stories are circulating that Barack Obama funneled money through the Cayman Islands to NGOs. While that cannot be entirely verified, the portion of the story regarding the Obama Administration setting up a Twitter clone for Cuba called Zunzuneo is accurate.

The US government under Obama sought ways to subliminally target the people of Cuba while bypassing the strict communist government restrictions on social media. USAID paid government contractors to create “Cuban Twitter,” which first launched in 2009. Initially, ZunZeneo (translation: “hummingbird”) used the platform to discuss neutral topics such as sports, weather, and entertainment. Once the platform expanded to hundreds of thousands of Cubans, the US government began inserting political messages aimed at inciting civil unrest.

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The Associated Press even ran an article about the incident in April 2014, “US secretly built ‘Cuban Twitter’ to stir unrest.” A leaked memo from Mobile Accord Inc., the company responsible for creating the platform, emphasized the importance of hiding the US government’s involvement. “This is absolutely crucial for the long-term success of the service and to ensure the success of the Mission,” the memo said.

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Slow growth was essential for the covert operation. The social platform utilized cellphone text messaging to bypass Cuba’s internet restrictions. “Non-controversial content” on hot topic was used to build a mass subscriber base. Nearly half a million people were subscribed to the platform before the content changed with the goal of organizing “smart mobs” to “renegotiate the balance of power between the state and society,” as one USAID memo revealed.

USAID did not attempt to conceal its involvement, noting in a public statement that the agency was “proud of its work in Cuba to provide basic humanitarian assistance, promote human rights and fundamental freedoms, and to help information flow more freely to the Cuban people,” whom it said “have lived under an authoritarian regime” for 50 years.

USAID claimed it was operating legally, but covert mission to influence foreign politics must be approved by the president. Former President Obama was aware of the program but could not openly discuss his involvement. Cubans were persuaded to rebel with known legal repercussions, wholly unaware that the messaging was coming from a foreign government. “Mock ad banners will give it the appearance of a commercial enterprise,” one proposal suggested.

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