Why Hundreds of Companies Will Buy Bitcoin in 2025

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by Mark Mason, Activist Post:

Bitwise CIO Matt Hougan predicts a treasury revolution, forecasting hundreds of companies to buy Bitcoin as a reserve asset within 18 months, shaping a transformative ‘overlooked megatrend’.

Matt Hougan, Chief Investment Officer (CIO) at Bitwise, has issued a bold prediction: hundreds of companies will buy Bitcoin as a treasury asset over the next 12 to 18 months. The shift, which Hougan describes as an “overlooked megatrend,” has the potential to significantly influence Bitcoin’s market trajectory.

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MicroStrategy: The Torchbearer of Corporate Bitcoin Adoption

MicroStrategy, led by Michael Saylor, has become synonymous with corporate Bitcoin adoption. Though ranked only 220th globally by market capitalization, the company’s influence on the Bitcoin market is disproportionate. In 2024 alone, MicroStrategy acquired 257,000 BTC—exceeding the total Bitcoin mined that year (218,829 BTC).

The company’s ambitions show no signs of slowing. It recently announced plans to raise $42 billion for additional Bitcoin purchases, equivalent to 2.6 years’ worth of Bitcoin’s annual production at current rates.

Beyond MicroStrategy: A Growing Movement

MicroStrategy’s actions are just the tip of the iceberg. According to Hougan, 70 publicly traded companies already hold Bitcoin on their balance sheets. This list includes not only crypto-native firms like Coinbase and Marathon Digital but also mainstream giants like Tesla, Block, and Mercado Libre. Together, these firms—excluding MicroStrategy—own 141,302 BTC.

Private companies are also significant players. SpaceX, Block.one, and others collectively hold at least 368,043 BTC, based on data from BitcoinTreasuries.com. Hougan highlights that MicroStrategy’s share of the corporate Bitcoin market is already less than 50% and is likely to decline further as adoption grows.

What happens when larger companies, like Meta, which is currently considering a shareholder suggestion to add bitcoin to its balance sheet—20x the size of MicroStrategy start to emulate MicroStrategy’s strategy?

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