by Jim Hoft, The Gateway Pundit:
According to the Chief Executive Officer of a retail biometrics company based in Bucharest, Romania, a new payment method will soon be implemented in the United States.
Romanian biometric firm PayByFace has deployed its face recognition-powered payment solutions in South Africa, India, UAE, and the US, according to the Biometric Update.
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The news was first shared on LinkedIn by CEO Mihai Draghici last summer.
“PayByFace has launched 4 new markets this month: 1) S. Africa 2) India 3) UAE 4) USA Visit each website locally for details on how you can start joining our innovative payment platform!” Draghici wrote.
According to its website, PayByFace is a customer-centric, seamless and secure digital payment ecosystem for a safer, faster, and more convenient shopping experience. It makes purchases with a selfie, without needing cash, a card or a phone.
The system is currently being used in Bucharest, Romania in over 50 locations like salons and coffee shops.
Biometric Update reported:
The company’s CEO Mihai Draghici discussed the news with Biometric Update in an email interview.
“As a pioneer EU fintech start-up committed to enabling global movement towards a cashless and cardless society, using face as a highly secured virtual card, we have to go outside the EU to understand the global shoppers,” Draghici says.
According to the CEO, India, UAE, the U.S., and South Africa are dynamic markets, where retailers started to incorporate biometric payments into their point-of-sale (POS) processes to reduce friction in check-out transactions, eliminate fraud, and capitalize on operational efficiencies.
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