by Dr. Joseph Mercola, Mercola:
- The Trusted News Initiative (TNI) was founded by the BBC in July 2019. While TNI claims to promote democracy and freedom, its purpose for being is global information control
- Partners in the initiative include global media outlets such as The Washington Post, Reuters, The Associated Press, AFP, the Financial Times and the European Broadcasting Union (EBU), and Big Tech partners such as Google, Facebook, Twitter, YouTube and Microsoft
TRUTH LIVES on at https://sgtreport.tv/
- TNI was formed mere weeks after a Reuters Institute report revealed trust in U.S. media had slipped to an all-time low of just 29% — the lowest of the 46 countries included. Clearly, people were going elsewhere for the facts, and that probably had everything to do with the creation of TNI. They have no control over alternative media, so they needed a comprehensive way to shut them all down
- By suppressing information about early treatment and the adverse effects suffered from the COVID shots, TNI partners have played a direct role in the destruction of lives. In short, TNI is the converse of “trusted news.” It is the very “fake news” it claims to combat
- In addition to TNI, Google also has a similar program going on, called the Google News Initiative, which includes a $300 million funding commitment to the future of the news industry. The Google News Initiative is partnered with advertising agencies in a program called Trusted News for Trusted Advertising (TNTA), to ensure advertisers don’t have their ads associated with “false or misleading news,” thereby allowing them to “regain control of the media on which they publish the advertising”
What is the Trusted News Initiative (TNI)? As you may have discovered, Orwellian doublespeak is rampant these days, and many organizations are named in complete opposition to their intended purposes. Such is the case with the TNI as well.
As explained in the video above, created by Steve Kirsch’s Vaccine Safety Research Foundation (VSRF), TNI is an organization created for the purpose of global information control. It was founded by the BBC in July 2019,1,2,3 mere months before the COVID pandemic shattered all semblance of free speech rights.
Partners in the initiative include global media outlets such as The Washington Post, Reuters, The Associated Press, AFP, the Financial Times and the European Broadcasting Union (EBU), and Big Tech partners such as Google, Facebook, Twitter, YouTube and Microsoft, just to name a few.4,5
TNI Formed as Trust in Mainstream Media Hit Rock Bottom
As astutely noted by Elizabeth Woodsworth in The Liberty Beacon,6 TNI was formed mere weeks after a Reuters Institute report revealed trust in U.S. media had slipped to an all-time low of just 29% — the lowest of the 46 countries included. Canadians trust in mainstream media was only slightly better at 45%.
Also supporting the distrust in the media is an even more appalling recent Gallup Poll.7 Just 16% of U.S. adults now say they have “a great deal” or “quite a lot” of confidence in newspapers and 11% in television news. Jimmy Dore goes into more details below.
This massive slip “can only mean that people are going elsewhere for their news,” Woodsworth said. And that probably had everything to do with the creation of TNI. They realized people didn’t trust mainstream media anymore and were looking elsewhere for the facts.
This presented a serious problem, as they had no control over alternative media. How then would they shut down undesirable facts and theories that might jeopardize the smooth transition into the New World Order? Enter TNI and a new cadre of “fact checking” organizations to wrangle the unruly masses back into the brainwashing line.
Promoting ‘Freedom and Democracy’ Through Censorship
According to TNI, its first order of business was to “promote freedom and democracy” by preventing foreign interference in the 2020 election. However, TNI’s mission didn’t end there. Its Big Pharma backers had a vaccination agenda right from the start, and TNI has been instrumental in promoting that agenda and upholding their financial interests.
In 2019 — before we knew anything about the COVID shots to come — TNI warned that “anti-vaxxers are gaining traction” and that online platforms would need to intervene using algorithms to suppress the growing anti-vaccine movement.
In addition to suppressing undesirable vaccine content, TNI also floods online users with pro-vaccine messages to drown out what little opposition is left. As noted by VSRF, from the start, TNI sought to normalize the use of this experimental gene transfer technology, despite a mountain of unanswered questions about the safety and efficacy of mRNA technology.
Suppressing early treatment successes was also part of the vaccine agenda, as early treatment options posed a direct threat to the Emergency Use Authorization of these experimental shots.
To that same end, TNI also fueled hatred against the unvaccinated, and hired so-called “fact checkers” to publish false fact checks and hit pieces on those who questioned the sanity and safety of pandemic countermeasures, such as masks and lockdowns, or raised concerns about the experimental shots.
We’re Made to Pay for Our Own Destruction
Hundreds of outspoken doctors and scientists — including experts from Harvard, Stanford and Oxford — have been banned and deplatformed over the past two and a half years.
No matter how prestigious their careers, they’ve been labeled “dangerous” and targeted for neutralization. Many have lost their careers. They’ve been ousted from professional associations and stripped of their medical licenses.
Thousands of vaccine-injured people have also been accused of spreading “misinformation” and have been targeted for elimination from social media, while mainstream media (MSM) have roundly ignored their plight and pleas for recognition and help.
As noted by VSRF, by suppressing information about early treatment and the adverse effects suffered from the shots, TNI partners have played a direct role in the destruction of lives. In short, TNI is the converse of “trusted news.” It actually creates and promotes mis- and disinformation. It is the very “fake news” it claims to combat.
And “Who’s paying for this harmful suppression of science?” VSRF asks. The answer: YOU are. We all are, through our taxes. Government has spent billions of tax dollars to promote the experimental COVID jabs, which benefits no one but Big Pharma, various patent holders and investors.
Legacy Media Is on the Wrong Side of History
In a June 25, 2021, article, unidentified staff at TrialSite News commented on the shocking censorship that was already becoming apparent:8
“Since time immemorial, those with power have used it to control those without. In the modern world, big government and big tech represent the seats of power when it comes to who is allowed to say what. Of course, many think that ‘private companies’ can regulate speech in any way they see fit. But from either an ethical or legal point of view, this is false …
Legally, the Supreme Court has long held that when a private company creates something that functions as a public square (think of a company town), the First Amendment comes into play.
Way back in April 2020, it was already clear that the then-existing online socio-political censorship was going to expand into the world of science, medicine, and academia in the new COVID-19 era. On April 1 of that year, early in the pandemic, Foreign Policy took a look at these questions in a piece titled, ‘Coronavirus Has Started a Censorship Pandemic’9 …
[D]isallowing good-faith medical information because the public can’t be presumed to properly weigh claims is infantilizing said public, along with dismantling the free speech culture …
The efforts now underway to completely suppress positive data associated with early-onset treatment prospects such as ivermectin or the squelching of any discussion of vaccine safety issues is completely unacceptable in a civilized, democratic market-based society. Those perpetuating such offenses are in fact on the wrong side of history.”
And who are the ones perpetuating these offenses? The TNI, for sure. TNI partners have censored and tried to ruin the reputations and careers of fully qualified and licensed public health experts, doctors and scientists — all in the name of protecting you, the audience, from the life-saving information these experts are trying to share. In her closing remarks, Woodsworth says:10
“Regarding COVID-19, Dr. Piers Robinson, co-director of the Organization for Propaganda Studies, has judged, ‘It wouldn’t be an underestimation to say that this is probably one of the biggest propaganda operations that we have seen in history,’ concluding ‘what happens is down to how people resist and how much force and coercion the authorities use.’
Indeed, the very foundation of democracy is that public wisdom should be consulted and given its head in self-rule. The public has the constitutional right to full information to form and express its own conclusions and does not need a coordinated TNI to corral and contain it.
It is utterly outrageous that the voices the public needs from the top public health figures at its best universities are being denied to its hearing. A far superior job of investigative reporting is being done by the hard-working alternative media researchers without Big Pharma’s blood-stained advertising dollars.”
The reason the TNI has been so effective in shutting out opposing views is because all of the partners work together in a highly-organized manner. When one identifies a piece of “misinformation,” the order to quash it is shared across platforms. The same goes for the official narrative. Everyone supports and promotes it, no matter how illogical.
A debunking piece by one legacy media partner is used as “proof” by another, and Big Tech platforms, of course, have unprecedented ability to suppress unwanted content and push “official” or approved content to the front using algorithms alone.
As for who actually decides what the official narrative is supposed to be, your guess is as good as mine. What we do know is that wealthy and powerful interests control media worldwide.
Two major media controllers are BlackRock and the Vanguard Group, which combined own a vast majority of the world’s assets, including media companies. Another is Bill Gates, whose self-serving “donations” ensure media treat him like a medical expert (or climate expert, or nutritional expert, or agricultural expert) when, in reality, he’s just promoting ideas that will make him a ton of money.