No cash or cards allowed: Major supermarkets set to accept only BIOMETRICS payment

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by Dean Garrison, DC Clothesline:

Major supermarkets are set to prohibit payment using cards or cash, instead requiring people to scan their faces or fingerprints. Such a manner of payment fits perfectly into an Orwellian surveillance society.

Payments giant Mastercard paved the way for this new system, launching a biometrics payment program for retailers. Users checking out goods at the cashier will need to scan their face or palm to authenticate payment. Their biometric data can then be matched to a bank account stored on file, automatically deducting the purchase amount once the transaction is confirmed.

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A spokesman for the company defended the new system, saying: “No more fumbling for your phone or hunting for your wallet when you have your hands full. The trusted technology that uses your face or fingerprint to unlock your phone can now be used to help consumers speed through the checkout.” (Related: Mastercard rolls out payment system that uses FACIAL RECOGNITION technology.)

The biometrics payment program was piloted in five branches of the St. Marche supermarket chain, all in the Brazilian state of Sao Paulo. Mastercard partnered with local Brazilian startup Payface to make the system a reality. According to the New York-based financial services firm, more trials in Asia and the Middle East are planned – with a view to a global rollout later in 2022.

Mastercard Cyber and Intelligence Solutions President Ajay Bhalla said: “Our goal with the new program is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience. The way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security.”

“When the pandemic happened, we saw that everybody went digital and consumers embraced new technologies. Consumers all over the world actually asked for that [solution] for their shopping [and] their retail experiences,” he added. “All the research that we’ve done has told us that consumers love biometrics.”

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