NBA Finals Ratings Implode: Game 2 Audience Down 68%, Least Watched Finals in History

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by Chris Menahan, Information Liberation:

History made!

From Breitbart, “NBA Finals Game 2 Ratings Crash by 68%, Least Watched Finals Game in History”:

Both Game 1 and Game 2 of the NBA Finals between the L.A. Lakers and the Miami Heat have suffered the worst ratings crash in the league’s entire TV broadcast history.

Despite the matchup including two of the league’s biggest stars (LeBron James and Anthony Davis), Game 1 of the Finals on Wednesday was a huge ratings disappointment for the NBA.

Game 1 averaged only a 4.1 rating and 7.41 million viewers on ABC, “comfortably the lowest rated and least-watched NBA Finals game on record (dates back to 1988),” Sports Media Watch reported.

But if the league thought things might improve for Game 2, it had a bitter pill to swallow because the second in the series did even worse than the first.

Game 2 cratered with just 4.5 million viewers and a dismal 1. 9 in the ratings. This embarrassing showing was down 68 percent over Game 2 in 2019.

The 2020 Game 2 event now rates as the lowest ratings ever for an NBA Finals game. Until Friday, Wednesday’s Game 1 was the lowest-rated in league history.

[…] The 2020 post-COVID season launched with the heavy-handed presence of the anti-American Black Lives Matter agenda.

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