by Jon Rappoport, No More Fake News:
Yet another consequence of the fake pandemic is the propping up of that doddering old fool, elite television news.
The COVID story doesn’t need Walter Cronkite. It only needs wall to wall. From 5AM to midnight, pandemic updates (mixed now with riot coverage), and the network ratings get well. The ratings jump out of the dumpster and rumble on the studio set and do cartwheels.
I’ve written a number of articles about network television news. Here are excerpts—
NEWS ABOUT THE NEWS.
The elite anchor is not a person filled with passion or curiosity. Therefore, the audience doesn’t have to be passionate or filled with curiosity, either.
The anchor is not a demanding voice on the air; therefore, the audience doesn’t have to be demanding.
The anchor isn’t hell-bent on uncovering the truth. For this he substitutes a false dignity. Therefore, the audience can surrender its need to wrestle with the truth and replace that with a false dignity of its own.
The anchor takes propriety to an extreme: it’s unmannerly to look below the surface of things. Therefore, the audience adopts those manners.
On air, the anchor is neutral, a castratus, a eunuch.
This is a time-honored ancient tradition. The eunuch, by his diminished condition, has the trust of the ruler. He guards the emperor’s inner sanctum. He acts as a buffer between his master and the people. He applies the royal seal to official documents.
Essentially, the television anchor is saying, “See, I’m ascetic in the service of truth. Why would I hamstring myself this way unless my mission is sincere objectivity?”
All expressed shades of emotion occur and are managed within that persona of the dependable court eunuch. The anchor who can move the closest to the line of being human without actually arriving there is the champion. In recent times, it was Brian Williams—until his “conflations” and “misremembrances” surfaced, and he was exiled to the wasteland of MSNBC.
The vibrating string between eunuch and human is the frequency that makes an anchor “great.” Think Cronkite, Chet Huntley, Edward R Murrow. Huntley was just a touch too masculine, so they teamed him up with David Brinkley, a medium-boiled egg. Brinkley supplied twinkles of comic relief.
The cable news networks don’t have anyone who qualifies as an elite anchor. Wolf Blitzer of CNN made his bones during the first Iraq war only because his name fit the bombing action so well. Brit Hume of FOX has more anchor authority than anyone now working in network television, but he’s semi-retired, content to play the role of contributor, because he knows the news is a scam on wheels.
There are other reasons for “voice-neutrality” of the anchor. Neutrality conveys a sense of science. “We did the experiment in the lab and this is how it turned out.”
Neutrality implies: we, the news division, don’t have to make money (a lie); we’re not like the cop shows; we’re on a higher plane; we’re performing a public service; we’re a responsible charity.
From the early days of television, there has been a parade of anchors/actors with know-how—intonation, edge of authority, parental feel, the ability to execute seamless blends from one piece of deception to the next:
John Daly, Douglas Edwards, Ed Murrow, Chet Huntley, David Brinkley, Harry Reasoner, Walter Cronkite, Dan Rather, and more recently, second-stringers—Brian Williams, Diane Sawyer, Scott Pelley.
They’re all gone.
Now we have Lester Holt, David Muir, and the newly appointed Norah O’Donnell. They couldn’t sell water in the desert.
Lester Holt is a cadaverous presence on-air, whose major journalistic achievement thus far is interrupting Donald Trump 41 times during a presidential debate; David Muir has the gravitas of a Sears underwear model; Norah O’Donnell, long-term, will have the energy needed to illuminate a miniature Xmas-tree light bulb.
The networks have no authoritative anchor-fathers waiting in the wings. They don’t breed them and bring them up through the minor leagues anymore.
Instead, armies of little Globalists, and ideologues who don’t realize they’re working for Globalists, have been infiltrating the news business. At best, they’re incompetent.
Thus, news-production techniques that enable an ongoing illusion of oceanic authority collapse like magnetic fields that have been suddenly switched off.
The selective mood lighting, the restful blue colors on the set, the inter-cutting of graphics and B-roll footage, the flawless shifts to reporters in far-flung places…it’s as if all these supporting features have suddenly been overcome by actors in a stage play who are abruptly stepping out of character. The spell is broken.
Elite mainstream news, in a fatuous attempt to save itself, is trying a democratic approach. Anchors are sharing more on-air minutes with gaggles of other reporters. But this is counter-productive in the extreme. The News has always meant one face and one authority and one voice and one tying-together of all broadcast elements. It’s as if, in a hypnotherapist’s office, the therapist decides to bring in colleagues to help render the patient into an alpha-state.
If by some miracle, the news bosses could raise Walter Cronkite, “the father of our country,” from the dead and put him back in the chair… but too many years have gone by; years of unaccomplished anchors. The horse is out of the barn, the cat is out of the bag.
This is why major news outlets have been appealing to social media/big tech for help, AKA censorship of independent voices.
One veteran news director told me several years ago, “We don’t have the stars [elite anchors] anymore. The star system is dead. You could comb all the local news outlets in America, and you wouldn’t find one face and voice who could really carry the freight. They’ve vanished. The up and coming people are lame. We’ve made them that way. It’s some cockeyed standard of equality we’ve internalized. And now we’re paying the price.”
The news is all about manipulating the context of stories. The thinner the context, the thinner the mind must become to accept it.
Imagine a rectangular solid. The news covers the top surface. Therefore, the viewer’s mind is trained to work in only two dimensions. Then it can’t fathom depth, and it certainly can’t appreciate the fact that the whole rectangular solid moves through time, the fourth dimension.
First, we have the studio image itself, the colors in foreground and background, the blend of restful and charged hues. The anchor and his/her smooth style.
Then we have the shifting of venue from the studio to reporters in the field, demonstrating the reach of coverage: the planet. As if this equals authenticity.
Actually, those reporters in the field rarely dig up information on location. A correspondent standing on a rooftop in Cairo could just as easily be positioned in a bathroom in a Las Vegas McDonald’s. His report would be identical.
The managing editor, usually the elite news anchor, chooses the stories to cover and has the final word on their sequence.