Researchers from Northwestern University performed an “algorithm audit” of the ‘Google Top Stories’ box, which is a major driver of traffic to news publishers and therefore prime online real estate. They examined results for nearly 200 searches relating to news events for one month in late 2017 and found “a left-leaning ideological skew.”
The researchers did allow some leeway for Google to defend itself, however, saying that while the left-leaning bias was detected, it is possible that the dominance of particular sources is a result of “successful strategic behavior” by those sources to achieve “algorithmic recognizability” — but whatever the reason, liberal sources still far eclipsed conservatives ones.
CNN, perhaps the outlet most-reviled by conservatives, was Google’s overall favorite source. Of the 6,302 articles appearing on Google’s ‘top stories’ during the month in focus, more than 10 percent came from CNN. The New York Times and Washington Post were up next, garnering 6.5 and 5.6 percent of the results, respectively.
Did you know:
A new audit of Google's search algorithm by Northwestern University researchers confirmed Google's bias against conservatives
88% of news results for top stories came from non-right leaning sources
Only 12% came from sites that could be considered right
— Charlie Kirk (@charliekirk11) 12 May 2019
Fox News, the most mainstream right-wing outlet, was the source for only 3 percent of stories appearing in the top box. Then it was back to liberal outlets, with the BBC, USA Today, Los Angeles Times, The Guardian, Politico and ABC News filling out the rest of the top 10. Overall, 62.4 percent of the most common sources were left-leaning, while only 11.3 perfect were said to be right-leaning.
Ironically, despite the heavy promotion from Google in the online realm, CNN’s overall audience declined by a colossal 26 percent in April compared to a year earlier — and network boss Jeff Zucker admitted last November that CNN’s audience just “goes away” any time the channel switches from its (overwhelmingly negative) coverage of President Donald Trump to other topics. So it seems CNN is stuck in a vicious cycle; criticized for focusing too much on negative Trump stories, yet not being able to stop for fear of losing more viewers.
Google bias overwhelmingly favors CNN in search results, yet they still lost 26% of their audience over the last year. How much do they need to rig this game? https://t.co/JCstINI97Q
— Paul Joseph Watson (@PrisonPlanet) 13 May 2019