by Geoffrey Grinder, Now The End Begins:

NewsGuard’s stated goal of separating advertising revenue from “unreliable news websites” isn’t just talk. The project’s investors include Publicis Groupe, one of the “big four” multinational advertising agencies whose subsidiaries include a number of high-profile advertising firms including Leo Burnett Worldwide and Saatchi & Saatchi. Controversially, one of Publicis Groupe’s other subsidiaries is Qorvis — a Washington D.C-based PR and crisis management firm which has represented the nation of Saudi Arabia since the September 11 attacks. The company led an aggressive media and lobbying campaign in the U.S. to defend Saudi Arabia’s war in Yemen. As Qorvis’ parent company funds NewsGuard, this is presumably considered responsible journalism.

NewsGuard, the news-filtering browser extension recently partnered with Microsoft and run by neoconservatives, Obama-Clinton alumni, and other assorted Trump haters, has advised advertisers to withdraw their business from websites on its blacklist of “unreliable” news websites — a list that includes Breitbart News, The Drudge Report, and the Daily Mail.

Way back in 1947,  the House Committee on Un-American Activities (HUAC) began to summon certain Hollywood entertainment professionals on the suspicion that their work was communist-inspired. As the media began extensive coverage of the proceedings, some writers, producers, and directors became known as the “Hollywood Ten.” They all were found guilty of “un-American activities”, they all served time in jail, all paid a fine, and they all were added to the “blacklist” so no one would hire them.

“The thief cometh not, but for to steal, and to kill, and to destroy: I am come that they might have life, and that they might have it more abundantly.” John 10:10 (KJV)

In 2019, just the opposite is happening. People who stand for American Conservative values are being put on a “blacklist’ for not being Socialist enough, and Communist enough. NewsGuard is leading the way on this front, attempted to weaponize ad revenue to force publishers to become too afraid to publish news and articles with a Christian and Conservative viewpoint.

You see, the pro-abortion fascists Progressives who own all social media hate not only the Second Amendment, they hate the First Amendment as well. As I shared with you last week, the jack booted thugs from NewsGuard already came knocking on my door back on January 6th, attempting to threaten me into silence. Well, I got some “news” for you, NewsGuard, but you won’t like it much.

I am the son of a WWII veteran, the brother of a United States Marine, and I am a born again child of the King of Kings. You want a fight? You want to steal food from my table and money from my bank account by telling advertisers not to work with NTEB? It didn’t bother me one iota when the Southern Poverty Law Center added me to their blacklist under ‘hate groups‘, and your silly little browser plugin won’t cause a single hair to fall from my head.

So bring it, snowflakes. I’m a soldier, committed to the mission, and by God’s grace can outlast all of you Starbucks Liberals no matter how many millions of dollars you have. You wanted war, now you got it, welcome to the fight.

Financial Blacklisting: NewsGuard Advises Advertisers to Avoid Pro-Trump Media

FROM BREITBART: NewsGuard’s tactic is similar the one used by far-left smear peddlers Sleeping Giants, whose mission is to spread baseless accusations of racism and white supremacy to the advertisers of pro-Trump media outlets in order to put them out of business and silence their voice. Two of the sites on NewsGuard’s list, Breitbart News and the Daily Mail, are also prominent targets of Sleeping Giants.

The effect isn’t merely to silence pro-Trump media. It also ensures advertisers don’t market their products to Trump voters, causing them to rely less and less on consumers in the heartland, and more on progressive consumers who read establishment news sources. The ultimate result: corporations cater their products and “corporate values” even more to the latter, and not at all to the former.

“By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria” explains the neocon extension’s official website “Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns.” Programmatic advertising is essentially the use of automation to purchase ads, as opposed to manual selection and placement of ads by humans. Adweek calls programmatic advertising “the most important trend in advertising,” and estimates that 82 percent of ads will be programmatic by 2020.



“Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website.”

Read More @