by Jim Quinn, The Burning Platform:
Farcebook influences American elections a thousand times more effectively than Russia. So, it does make sense that the (((media))) spends a thousand percent more time on Russia. Russia. Russia. Did I mention Russia?
I soooooo wish there was a way to utterly destroy that shitfuk company! Of course there IS a way. DON’T USE FACEBOOK!! But, it seems that will never happen. Even Facebook lobbying banks to access YOUR FINANCIAL DATA is met with “ho hum” indifference. It seems they are indestructible. Stupid ass Amerikans,
Some of YOU TPBers have a Facebook account. Maybe you “only” use it to keep in touch with a loved one. Whatever. If you have a Facebook account …. you ARE part of the problem. How can you live with yourself, and still post here?
Don’t be angry with me, my friends. I speak my chastisement out of love. I’m trying to save your sorry-asses souls from going to hell … the eternal home of 99.99% of Facebook Users, according to the Old Testament.
BUSTED: In 2011, Facebook Promoted Case Study That Bragged “Very Economical” Ads On Social Network “Can Be Used To Change Public Opinion In Any Political Campaign”
Embattled social media giant Facebook actually promoted a case study on its own website in 2011 that praised its usefulness “as a market research tool and as a platform for ad saturation [that] can be used to change public opinion in any political campaign.”
The case study highlighted how a media firm named Chong + Koster was able to successfully sway public opinion against a 2010 Florida ballot measure that would have increased public school class sizes. It noted how Chong + Koster’s “Vote NO on 8” campaign cleverly “used Facebook’s targeting capabilities to serve a variety of ad messages to Floridians by age groups – 18 – 29; 30 – 44; 45 – 54; 55 – 63; 64 and over – separately for both males and females,” and ended up scoring an impressive, improbable victory on Election Day.
“The campaign had a very small budget and needed to maximize the effectiveness of its marketing to persuade voters to vote no on the proposition,” the case study, which is still up on Facebook’s Government and Politics page today, notes. “The backers also knew at the outset that they wanted to find a new model for voter communication. The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. The learnings from this market research would be used across all other media buys. The second goal was to saturate Facebook users in Florida with targeted messages in the month prior to the election.”
The page also states that the most important goal of this Facebook advertisement campaign was to determine whether it could change future political advertising: “The third, and most important goal, was to measure the impact of the online ad program to assess its viability as a new model for voter persuasion.”
In addition, it discusses how Chung + Koster utilized Facebook users’ locations to perfect its microtargeting. “The agency relied on Facebook’s Location Targeting to reach people in two of the most populated counties in Florida, Dade and Broward, which have a combined population of 4.2 million,” the case study explains, before quoting a very satisfied Chong + Koster partner named Tyler Davis. “The methodology for using Facebook as a market research tool is really quite simple and incredibly efficient,” Davis observes in the case study. “For each target audience identified by the poll, we ran a set of Facebook Ads that split-tested a variety of messages and imagery. Then, with Facebook’s real-time performance reporting, we were able to pinpoint the best message/image for each audience, and move those findings to inform display ad production within a week.”