by Aaron Kesel, Activist Post:
Popular lemonade brand under Kraft Heinz, Country Time, is “taking a stand for lemonade stands” and pledging to help kids cover the costs of city permits when young kids end up getting their lemonade stands shut down and fined.
“Around the country, kids across the country are getting busted for lemonade stands,” the company said in a video posted to its official Twitter account Thursday.
Kids across the country are getting busted for operating lemonade stands without a permit. We're taking the lead to #SaveLemonadeStands by paying for kids' fines + permits this year. For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond.
— CountryTime (@CountryTime) 7 June 2018
Using the hashtag #SaveLemonadeStands the company stated, “when life gives you arcane laws, make lemonade.” The clip briefly featured what appeared to be headlines about lemonade stand-related prosecutions of the last few years.
The brand is launching a new fund called Legal-Ade, “a crack team ready to straighten out lemonade stands permits and fines.”
The stipulations are simple: your kid needs to be 14 years old or younger to take part in the program.
If a lemonade stand gets shut down or ticketed by city officials for not having proper permits or licenses, Country Time said it will reimburse the cost of the fine or permit up to $300, and up to a total limit of $60,000 for 200 kids’ legal defenses.
In addition to the reimbursement, Country Time said it will donate $1 for every retweet that the Legal-Ade video gets on Twitter — up to $500,000 — to help kids with the same issue in the future.
“Life doesn’t always give you lemons, but when it does, you should be able to make and share lemonade with the neighborhood without legal implications,” according to the Legal-Ade website.