Cable television has long been the coveted propaganda arm used to program American sentiments. But because of the internet, viewer choice for news, sports, and entertainment has proliferated. Content is becoming decentralized, and that makes it harder to control the attitudes of the masses.
Since 2013, pay tv subscriptions have been declining, losing more customers than they gain. Over one million people per year are fleeing from paying for cable TV from companies like Verizon, Time Warner, and Comcast.
For three straight years, the viewership of the Emmy’s has declined. Yet while cable networks broadcast the award show, original Hulu and HBO shows were winning the awards.
You don’t need a cable subscription to watch shows on Netflix, HBO Now, or Hulu. While Netflix and Hulu run some cable shows, they also produce their own content. This doesn’t automatically mean the content won’t be akin to the typical propaganda on cable. But it does mean that control over programming is more decentralized. This includes the FCC’s slipping grip, as they have thus far failed to seriously regulate online programming.
Now consumers have a choice. Youtube offers even more choices which allow independent and much smaller content producers to disseminate their shows. Owned by Google, there is plenty to criticize when it comes to Youtube. They arbitrarily remove certain content that they don’t like. But this will just bolster alternatives like Vimeo and DailyMotion.
Amazon also offers subscription programming that goes along with their Prime program. Like Netflix, they are investing in making their own TV shows and movies to better compete with all the alternatives. An Amazon Prime 30-Day Free Trial lets you see what they got before committing.
And whatever issues you may have with companies like Youtube and Amazon, there are now plenty other options available, with more coming.
An exciting new startup called BadMirror.tv will soon go live. The company aims to tackle programming from a community perspective. They offer “hyperlocal broadcasting” that is boosted based on popularity but always starts locally. BadMirror.tv seeks to reconnect people to their community so that a handful of big executives–and whoever is influencing them–can’t centralize control over content, and decide what will be popular.